Practice building

Practice building

CooperVision is committed to supporting eye care professionals in maintaining and growing their practices.

Practice building

From embracing digital marketing opportunities to keeping your staff motivated and engaged, the topics presented here can help you hone your business skills and build your practice while providing quality care to your patients.

You often hear patients cite discomfort as the main reason for discontinuing lens wear. That is why we have resources on our patient website to help them adjust to their lenses and adopt a healthy, consistent care routine.

A set of digital solutions that focuses on improving your digital marketing presence and driving customers to your business.

Biofinity toolkit

We are committed to helping customers run and grow successful practices, and to keeping practitioners and wearers happy with our lenses and confident in CooperVision… today, tomorrow and beyond. In this kit, we would like to share with you the technology behind Biofinity® and benefits it brings to your patients and your business.

Patient-centric care

Learn how the world’s most successful eye care practices distinguish themselves through a combination of excellent patient care, smart office management and innovative marketing efforts.

Key performance indicators (KPIs)

Key performance indicators (KPIs) are specific and quantifiable measurements of performance in a business. They can provide critical business insights and illuminate opportunities for greater success.

Supplementing patient's spectacles with contact lenses

According to research conducted at the London Business School, patients who wear spectacles and contact lenses are up to 80% more profitable than spectacles-only wearers.

Practice marketing as a relationship

With market dynamics rapidly evolving, independent eye care professionals must reinvent their practice and commit to dual roles as vision care providers and business owners.

Patient retention and communication

Every chapter of life presents new vision-related issues and concerns for a patient—and new opportunities for ECPs to help. The more effectively ECPs can guide patients through milestones, the more valuable they will be to patients and the more loyalty they will inspire.