March 12, 2014
Joins Major Global Brands Recognized for Consumer Preference
Reflecting a surging consumer preference in the Middle East and North Africa, the CooperVision Biofinity contact lens family has been awarded "2014 Product of the Year: Middle East (Vision Care)" following a study by market researcher TNS. Based on thousands of household surveys across the region plus an independent jury review, the awards recognize innovation and quality among new offerings across multiple market segments. Biofinity lenses we're honored at a ceremony in late February in Dubai, joining other winning global brands such as Philips, Kleenex, Kraft and Nivea. A complete list of winners is available at http://www.productoftheyearme.com/GCC/viewwinners.asp